Star-studded digital avatar startup Genies launches NFT fashion marketplace
Digital avatar startup Genies, known its for high-profile partnerships with celebrities such as Justin Bieber, Migos and Cardi B, has just released its long-anticipated NFT storefront, “The Warehouse.” Genies last earned a $1 billion valuation from heavy-hitting tech investors including Silver Lake and Mary Meeker’s Bond Capital during its most recent raise, a $150 million Series C round announced in April.
The Los Angeles-based company partnered with NBA Top Shot NFT creator Dapper Labs to develop the storefront on Dapper’s Flow blockchain and debuted it to a group of invite-only beta users in December last year, TechCrunch reported at the time. Now, The Warehouse is available to the general public, meaning users can download the Genies Studio app to create their own avatars and buy digital fashion items to dress them, Genies CEO and founder Akash Nigam told TechCrunch in an interview.