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Selection Focus

When we evaluate a potential business for investment, there are several things we consider, some more important than others.

Founders and Team

The founders and the team are the most essential elements for any startup. They are ambitious, they believe in their product but are also flexible and ready to adapt to market changes or developments that inevitably will arise, and strongly oriented towards internal growth.

Product and Market

 We are looking for startup with a proven concept, products that are unique and set apart from their competitors.

The market should be clearly addressed and there should be signs for potential demand.


Co-investors are our partners; though we will consider the co-investor profile, their expertise, and their previous investments. Evaluating any co-investors is just as important as any other step in the evaluation process.

Business Plan

 A successful startup should have a business plan with clear technology roadmap, business model.