Moteefe, the e-commerce platform for on-demand production of merchandise, has raised $5M in a Series A round led by Gresham House and Force Over Mass Capital.
The funding will be used to expand into new geographies including Australia and LATAM, launch new products for large retailers, and invest in scaling its operations.
Moteefe provides an end-to-end technology platform for entrepreneurs, influencers, and micro retailers wanting to design, create and sell customised products, such as printed t-shirts or engraved jewellery.
Brands use the platform to design new products and publish these in real-time to a white-labelled Moteefe store, or their own platform, for sale within minutes.
Unlike traditional marketplaces, users can launch their own stores on their own domain – so they maintain full ownership of the client relationship and data, with the options to use Moteefe’s end to end services including on demand production, fulfilment, payments and customer support for free.
Mathijs Eefting, co-founder and CEO of Moteefe said: “Our goal when we started the company three years ago was to create the easiest and most powerful way for anyone to design, sell, and scale their product ideas around the world.