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Mark43 Announces Partnership with Location Technology Company what3words

Mark43 Announces Partnership with Location Technology Company what3words

NEW YORK, NY, August 31, 2021 — Mark43, the leading cloud-native public safety software company, today announced that it has partnered with innovative location technology what3words. With this integration, Mark43 will offer public safety officials a more granular way to locate emergencies faster than ever before, using unique combinations of just three words. 

what3words will integrate with Mark43’s Computer-Aided Dispatch (CAD) to provide more specific insight into a response location. Additionally, Mark43’s location geocoding will be seamlessly enabled with what3words technology to allow for easy integration within the existing user-friendly Mark43 framework.

The addition of what3words’ technology supports Mark43’s goal of enabling cutting edge service for its public safety customers through a robust platform. what3words has divided the world into a grid of 10ft squares and given each square a unique combination of three random words: a what3words address. For example, a parking lot entrance might be titled, “///voice.gifted.agree,” or a specific stadium exit might be titled, “///invest.bridge.spicy.” Using a what3words address provides responders with a simple way to describe precisely where help is needed, allowing public safety officials to dispatch resources directly to the scene. This innovative technology ensures that people who may be struggling to communicate, are in a remote location, or have a low-quality call are still able to be found and assisted.

“Emergencies can happen anywhere, and at any time, which makes it critical to know exactly where to send help,” said Chris Sheldrick, co-founder and CEO of what3words. “When callers are in distress, describing their location can be difficult, which makes it all the more challenging for first responders to identify their exact location. We’re proud to be supporting Mark43 with their mission of ensuring first responders have the best tools to ensure they can do their jobs efficiently, and we’re excited to be able to make that more of a reality through this partnership.”

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